Ferrimy Construction Inc offers the premium one-source solution for building, remodeling, and maintaining homes in and around the Boston area. Our company is built on the principle of establishing a relationship of trust with our clients. They wanted a new website and social media management to increase customer traffic now that their company is growing.
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Since the start of Ryan Construction, Inc. in 1988, President Richard Shields has made customer satisfaction the company’s top priority, with the primary focus of completing projects on time and on budget. They wanted a new website and social media package to increase brand awareness and reflect the quality of their work.
Salem Food Market is a popular Italian deli located just outside Boston. Their business was growing and they needed a new mobile-friendly site complete with a new logo and menus. Katama Bay delivered a fully mobile website, downloadable menus, professional email, and new logos.
Ieraci Landscape is a well-established landscape firm located in Newton, MA. Their goal was to create a modern website to showcase their high-end outdoor living and other projects. They also wanted to make sure their site was up to date with the latest pictures.
Like many construction businesses, our first client, Galante Construction & Landscape Design did not have a website or professional email. Because of the high quality of their work, they were growing fast and starting to take on larger projects. They needed a website to showcase their work. They also needed reliable email. Katama Bay designed a complete, search-friendly website including a full portfolio. We also configured business-class email for their company using Google’s G Suite.
All Laure Aesthetics is a growing medical spa in Norwood, MA. They needed a new website that would reflect their services. They work with a number of world renown brands that had specific requirements on how the product is displayed on the website.
Environic Solutions’ solid reputation was built on hard work, years of outstanding customer service and on time project delivery. They wanted a new website with ad targeted landing pages. They also wanted complete management of their Google Ads campaigns as well as their social media to drive customers to their growing company.
As you know, homeowners and landlords are already booking projects for spring and summer. Most of them will be searching online to find reliable businesses and contacting them through their websites.
Do you have a website? Is it old and outdated? How does it look on a mobile device? These are all questions you need to be asking yourself because a website is often the first interaction a potential customer has with your company.
Why is a website so important?
Pretend you are a homeowner who budgeted $20k for a kitchen remodel to be done in May. It’s late January and you want to get it scheduled. You start looking to Google, Facebook, and/or personal friends for recommendations.
Assume two companies were equally recommended; ABC Corp and XYZ Corp. They both have good reviews, the same estimate range, and both can start as soon as you want. What is the first thing you do? You Google them.
You easily find ABC Corp’s professional website on Google and it loads fast on your phone. The site looks great and it shows recently completed projects as well as customer testimonials. The contact information is easy to locate on their site and you can fill out a simple form for an estimate. You spend less than 3 minutes on the page.
Next you search for XYZ Corp and fail to find their website on the first page. XYZCorp.godaddy.com finally shows up on the third page. You click on it and it takes forever to load on your phone. When it finally loads there is a grainy picture that takes up the whole screen. You have to scroll this way and that to see any text. It takes you 5 minutes to find a tiny gmail address at the bottom.
Who would you go with all other things being equal?
Katama Bay helps small and medium businesses create, redesign, and maintain their websites. Our goal is helping businesses land new customers. Once you contact us, you will learn that a great website costs less than you think and could even pay for itself.
Contact us to help you get ready for a busy 2019.
Why do small business owners, especially those in the trades, feel like they don’t need to focus on a professional website?
When I started doing research for Katama Bay, I found a large group of local small businesses had taken ads out in a weekly neighborhood newspaper. 99% of those businesses were in the trades – offering construction, masonry, painting, etc. And 54% of the businesses advertising in this paper did not have a web page or professional email listed on the ad.
Researching these companies on the web, I found that most, if not all, did not have a professional website, professional email address, or even simple Google or Facebook business pages. These local companies are not alone. In fact, according to a 2017 CNBC/SurveyMonkey Survey, 45% of small businesses do not have a professional website. That’s almost half of all the small businesses surveyed that said they do not have a website!
I am a homeowner. When I need an electrician, plumber, or any other home service, the first thing I do is ask my friends, either in person or on Facebook. I will usually receive more than a few recommendations. Immediately, the second thing I do is look for their business website to find out more about them. If one of these recommended businesses does not have a web page or at the very least a Facebook page, I usually skip them onto the next. And I am not alone:
“It’s still surprising that so many businesses don’t have a website. This ignores the fact that most Americans are on the web, looking them up. Studies have shown that over 70-80% of people will research a company on the web before making a purchase decision, usually by visiting its website. Even having a one-page website can establish credibility. It shows that the business is actually real and has taken the time to put out a presentation.” Rehan Fernando, CEO at EIGHT25MEDIA via Clutch.co
These businesses without websites, even ones that are recommended by friends, are missing out on sales because most customers want to see a website before making a purchase.
Getting back to those businesses that are advertising in the local paper, let’s assume that these small businesses feel like their local ad will get sales. The price of the ad was right at the top of the advertising section and it’s significant – approximately $350 for the for 10 weeks. That’s around $1800 a year for a hyper-local paper ad that probably ends up in the recycle bin.
In order to justify this cost, a business has to know they are at least making $1800 in sales from the ad. And as pointed out above, most potential customers that do see the ad will try to find the business on the web before trying to contact that business. So even if the business is spending on the ad to generate more leads they end up shooting themselves in the foot by not having a web page.
So why would these businesses spend significant money on this hyper-local ad space and not have a website? Maybe some think it costs too much. Maybe some are not convinced they need one. The point here is to realize that any small business, whether it’s a cleaning service, electrician, or landscaper, needs a website.
Contact us if you have any questions or want to learn about the cost for creating and maintaining your website. (it’s cheaper than you think.)