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Our work

Two stores. An online store built around how the business sells.

Metcalf-Pacella Materials sells landscape materials, hardscape products, and power equipment from stores in Franklin and Bridgewater, Massachusetts. Its online store needed to support the different ways those products are purchased and fulfilled. Visit metcalf-pacella.com ↗ (opens in a new tab)

metcalf-pacella.com
The Metcalf-Pacella Materials home page: “Landscape Materials & Power Equipment You Can Trust,” with the line “Shop online for pickup or delivery,” a Husqvarna chainsaw photo, and a row of brand logos.

What the business needed

Bulk materials can qualify for local delivery, while equipment and certain other products require a delivery quote. Customers also need a clear pickup option and a way to request an available date.

The website needed to reflect inventory across both stores while keeping Square as the source for inventory. The team also needed control over which products appear online, clearer product information, and a practical way to manage delivery areas, rates, and scheduling.

metcalf-pacella.com/product/aged-hemlock
A Metcalf-Pacella product page for Aged Hemlock Mulch, with a description noting online purchase, local pickup, or local delivery from Franklin and Bridgewater, a price per yard, and an Add to cart button.
A product page, with pickup and delivery explained before checkout.

What Katama Bay delivered

We reorganized the WordPress and WooCommerce storefront around the main product categories and simplified checkout. Customers choose their fulfillment option and requested date together, with choices based on the cart and delivery address.

A custom delivery system handles eligible local-delivery rates, pickup rules, and delivery-quote requests. Staff can update delivery areas, rates, lead times, and blocked dates through administrative controls.

We also built a custom Square connection that checks inventory across Franklin and Bridgewater before updating website availability. A product available at one store does not appear unavailable simply because the other store is out. Square remains the inventory source; online orders and payments are managed separately through WooCommerce and PayPal.

Product-content work improved descriptions, specifications, categories, and search information for reviewed product batches. We connected the catalog to Google Merchant Center and enabled Free Listings for eligible products.

What changed for the business

The online storefront supports the business’s actual pickup, local-delivery, and delivery-quote rules. Customers make the relevant fulfillment choice in one place, and website availability draws on inventory from both stores.

The team has controls and operating documentation for maintaining delivery settings and the connection to Square. Katama Bay continues to host and provide technical care for the website.

Want an online store that fits how your business works?

Tell us what your customers need and where your current website gets in the way. The conversation and estimate are free.