What NEBC needed
An equipment vendor introducing a customer has different questions from a business owner seeking financing. A referral partner also needs to understand how NEBC will work with their client and respect that relationship.
NEBC wanted the website to make those distinctions clear while reflecting NEBC’s personal, consultative approach. Visitors should be able to start with their business goals, even if they do not know which financing option they need.
The forms needed to work as part of that experience. NEBC asked for an email whenever someone submitted an inquiry, so every request would reach the team from the day the site launched.
What Katama Bay delivered
Working from NEBC’s design and content direction, Katama Bay rebuilt the site in WordPress, with content that can be maintained in its page editor.
The homepage gives visitors three starting points: equipment vendors, referral partners, and business owners. Each leads to relevant information, common questions, and an appropriate inquiry form. A general contact option gives visitors another way to begin when they are unsure which route fits.
We connected the three audience-specific forms and the general contact form to store submissions and send email notifications. Relevant financing links carry the selected interest into the inquiry form, so visitors do not have to make that selection again.
The site was refined with NEBC through review drafts, including clearer audience labels, explanations of what happens after an inquiry, and language that emphasizes guidance and collaboration.
What changed for the business
NEBC has a live website that explains its services through the needs of the people it serves. Visitors can identify their role, read relevant answers, and start a conversation without first choosing a specific financing solution.
Every inquiry form saves the request and emails it straight to the NEBC team, so a new lead reaches the people who will answer it. The final homepage wording matches the changes NEBC asked for, on desktop and mobile.